The Infant Feeding Friendly Norfolk (IFFN) scheme encourages businesses and organisations to sign up and pledge to provide welcoming, supportive spaces for families feeding their babies out and about.
By law, women have the right to breastfeed their baby in any public place. Despite this, many women may feel nervous about feeding when they're out and about. They don't always receive the support from others to feed with confidence.
No matter which feeding method(s) a family uses, getting out and about with a baby can be a daunting task. We want all parents with infants to feel able and comfortable to visit venues in Norfolk.
By displaying the IFFN Stickers and certificate the venue pledges to provide infant feeding friendly spaces for all families and their chosen feeding method(s). They pledge to:
Yellow pins are family services and groups. 
Blue pins are food and drink locations. 
Green pins are days out.
If your baby is less than 28 days old you can contact your local midwifery team or you can contact the Healthy Child Service team at any time following your baby's birth by calling Just One Number on 0300 300 0123 or texting Parentline on 07520 631590.
Our opening hours are 8am - 6pm Monday to Friday (excluding bank holidays).
Still worried/Need more help?
Norfolk Healthy Child Service has a team of infant feeding champions who can contact you by video call/telephone initially to discuss your questions and refer you to further help if required. All of our staff are trained to Unicef standards to provide you with the best possible breastfeeding support and advice.
Norfolk’s Early Childhood and Family Service (ECFS) offers support for all parents and carers with children aged 0 to 5 years.
